Experiences
2019 - PRESENT
MARKETING AND BRANDING at McGill University - Desautels Faculty of Management
Project manage client briefs and workflow in marketing department; ranging from strategy, design and digital content.
• Work collaboratively with internal and external stakeholders to roll out tactical marketing campaigns, including the planning and preparation of marketing collateral to support recruitment activities .
• Act as key contact for stakeholders. • Manage project deadlines, expectations and deliverables while ensuring it is on budget.
• Manage and take the lead in the design and production of online and printed marketing materials.
• Oversee photoshoots, video shoots, and other marketing collateral for the communications, web and social media teams.
• Assist with creating brand impact across various platforms, including design, web, social media and event spaces.
• Monitor industry activity in order to develop rebranding strategies for several stakeholders within the faculty.
2015 - 2019
NORTH AMERICAN BRAND MANAGER at Motovan Corporation
Responsible for marketing strategies to establish and grow proprietary brand presence in the market.
• Manage and oversee the marketing team in the creative process of all marketing assets, such as videos, photography, cataloging, digital materials, newsletters, advertisements, trade show booths, social media and digital marketing presence.
• Develop 360 marketing strategies which include dealer and end-user marketing programs, such as in-store merchandising, product launches, event sponsorships, and social media.
• Successfully launched 4 new product lines which increased growth in new market segments by 30%.
• Support the sales management team with new sales strategies and material which lead to over $12M+.
• Establish brand positioning through market and consumer research in collaboration with senior management and the product development team.
2013 - 2015
DIGITAL MARKETING LEADER at Motovan Corporation
Lead the creation and implementation of digital marketing strategies, from content creation to social media presence.
• Oversee email and digital ad campaigns on Google and Facebook in order to boost brand awareness and sales.
• Run social media accounts and gain new followers through engaging content, high quality photos, videos, boosted posts, and providing customer support.
• Audit digital media through analytic reports and audience interaction to ensure continuous improvement.
• Create product information packages for vendors including product descriptions, images and pricing.
• Implement and manage a new intranet system; train the sales team, marketing team and vendor partners on the benefits and use of the intranet.
2006-2013
SENIOR DESIGNER / WEB ACCOUNT MANAGER at Cassi Design
Manage key accounts and lead the planning, design and implementation of print and digital projects.
• Generated new leads which secured a larger client base which lead in creating a new web development department.
• Meet with clients to develop print and digital communication strategies through brochure to e-commerce websites.
• Plan and manage projects with a team of developers, photographers, designers and marketing specialists.
• Designed artwork from initial client concepts to final production preparation for various digital and printed materials.
• Designed and implemented email campaigns. Monitored the results and shared results with clients.
